ABOUT US
MANIFESTO
At ITRI, we believe perfume is more than scent.
It is identity, memory, and presence.
Every creation carries intention.
Inspired by the elegance of niche and designer perfumery,
refined through an Algerian lens.
As we evolve, our vision is to craft original creations born from our identity
fragrances that carry the essence of culture, reimagined through modern perfumery.
We are committed to exceptional quality,
with the presence of luxury at a fair price.
Because great smell should not be a privilege but a standard.
Our promise is simple: not just a fragrance, but something that becomes yours.
Your perfume, ITRك.
The Charisma Collection is our very first creation, born from the belief that charisma is an invisible force that naturally draws people together. Just as charisma is expressed through traits like trust, authenticity and eye contact, we have transformed each of these qualities into a unique fragrances. Every scent in the collection captures the essence of a trait, turning the intangible power of charisma into something you can experience, wear, and make your own.
